Datengesteuerte Umsätze: So steigert Citrix ShareFile die Konversionsrate bei kostenlosen Testversionen
Citrix auf einen Blick
Director of User Experience
bei Citrix
Citrix ist eine Geschäftseinheit der Cloud Software Group, die es Unternehmen ermöglicht, sichere Remote-Anwendungen und Desktops in beliebigem Umfang bereitzustellen.
Herausforderung
Benutzer der kostenlosen Testversion hatten Schwierigkeiten, schnell ein Aha-Erlebnis zu erreichen.
Umsetzung mit Pendo
Citrix nutzte die Daten und interaktiven Walkthroughs von Pendo, um Benutzeraktionen zu leiten.
Ergebnisse
Die Testkonversionen stiegen um 28 % und übertrafen somit die angezielten 10 %.
Stephanie Monk and her team at Citrix ShareFile were focused on creating growth opportunities for their free-trial users.
Monk wanted to get trial users to that “a-ha!” moment as quickly as possible. She had a specific goal of increasing their trial conversion rate by 10 percent — but she surpassed it with a 28 percent increase with the help of Pendo’s in-app walkthroughs.
Pendo data helped Citrix discover a certain trial usage pattern converted to paying customers at a higher rate than others. In response, Stephanie’s team created a walkthrough guide that steered users to those particular features.
Along with identifying key actions that trial members should take, data also helped ShareFile determine what kind of content users should receive.
Stephanie says that from their experiment she learned the value of a personalized customer experience. During onboarding, if you show users exactly what it is they want to do in the fastest, simplest way possible, users will find value and stick around.
